According to the 2021 Data Protection Trends Report by Veeam, the average downtime for an outage was 79 minutes in 2020, and with the cost of downtime now averaging $84,650 US per hour, there can be a significant financial impact. The report found that 58% of data cannot be restored resulting in lost data and productivity.
However, the impact cannot be measured solely in costs per hour. According to our respondents, there are three core impacts of downtime.
- External impact, including loss of customer confidence and damage to the brand
- Internal impacts such as employee morale and diversion of resources
- Litigation and regulation, which can have a significant effect on company valuation.
Our team can help you put in place the measures to protect your brand and business.
It’s never been more evident that we cannot predict the future. Even in these uncertain times, it’s common for businesses to still be using outdated back-up solutions, and not be prepared when disaster strikes.